Sunday, August 4, 2019

YouTube’s product chief helps safeguard and expand the platform - Video




[SOUND] Protecting children on YouTube is really the highest priority, the highest responsibility we have.
Often, the videos are innocently uploaded, but they can be consumed in a predatory manner.
We want to prevent this happening on our platform.
We've removed comments from millions of videos, though comments have been a central feature of YouTube right from the start. Because we did not want predatory comments on the videos that might otherwise be at risk.
[MUSIC]
We focus on developing products that help developers generate revenue while building their communities.
For example, Super Chat is a way for developers and fans to connect more intensively, as well as a way for developers to generate new revenue channel memberships. This is the same way developers can use new products and fun ways to interact with their most passionate users to develop supporters, but also revenue in the process.
Music has always been one of the main applications on YouTube.
It feels like the app really knows the user's recommendations.
And I have that experience myself when I go to work.
The recommendations that YouTube gives me relate not only to my interest, but also to the context in which I find myself, whether I commute or work or just work and listen to music.
We have this way of connecting fans to artists just as we connect fans. With creators around the world, we want to connect fans with their favorite musicians with their artists.
This is something that not only our users in the YouTube lab at the YouTube Music Lab appreciate, but also our artist lab, as they are really filters between them and their fans when they engage with YouTube.




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